https://fabianafalcao.com Fabiana Falcao Thu, 16 Jul 2026 21:31:51 +0000 https://fabianafalcao.com en https://fabianafalcao.com/WC-ChatGPT-BR Thu, 16 Jul 2026 21:31:51 +0000 Fabiana Falcao https://fabianafalcao.com/WC-ChatGPT-BR CREATIVE DIRECTION FOR CHATGPT BRAZIL LAUNCH CAMPAIGN 2026&nbsp;&nbsp; &nbsp; &nbsp; &nbsp;&nbsp; OPEN AI LATAM &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Open AI Team // Head of Creative: Julia Hoffman&nbsp; / Creative Director &amp; Photo Lead: Carla Tramullas / CD, International: Dean Wei / CD, Design &amp; Art Direction: Fabiana Falcão / CD, Copy: Rogo Castro / CD, Art Direction: Pedro Sampaio / Designer: Laryssa Ramos / Head of Production: Gemma Kinight / Director of Production: Marcelo Negri / Head of Marketing LATAM: Maria Clara Fleury / Marketing team: Mari Pachaly and José Porto Film Director: Larissa Zaidan / Production Company: Kaus Film / 2nd unit director: Henrique Baretto /&nbsp;DOP: Mariano Monti / Art Director: Lauren Ferreira / Costume Design: Marina Vieira / Music &amp; Sound Design: Evil Twin&nbsp; This project marked ChatGPT’s first campaign in Brazil, launched during the 2026 FIFA World Cup. Inspired by the country’s excitement around the tournament, the campaign explored everyday moments where ChatGPT helps people enjoy the games—from organizing a team’s work schedule so everyone can leave early to watch a match, to previewing what someone would look like with green-and-yellow hair before making the change. The production involved six days of shooting and resulted in four hero films alongside a large-scale out-of-home (OOH) campaign. As Creative Director, I helped shape the creative vision from concept through execution. I collaborated on the development of the films and led the entire OOH workstream, creating design solutions for a wide range of challenging media formats while ensuring consistency across every touchpoint. From iconic billboards and corner placements to extremely wide and vertical formats, the challenge was to adapt the creative without compromising the brand’s visual language. To give the campaign a distinct cinematic feel, we partnered with director Larissa Zaidan and chose to shoot each film as a continuous one-shot. We also worked with a film music researcher to curate original Brazilian soundtracks, uncovering lesser-known songs that brought authenticity and emotional depth to each story. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b55409bdc7cd57c2afc23b3947e17e1bba7d8eabe6d1eb9155c5ca04646d9015/WC_Trainning2_ChatGPT.png" data-mid="250492876" border="0" src="https://freight.cargo.site/w/1000/i/b55409bdc7cd57c2afc23b3947e17e1bba7d8eabe6d1eb9155c5ca04646d9015/WC_Trainning2_ChatGPT.png" /> <img width="1672" height="941" width_o="1672" height_o="941" data-src="https://freight.cargo.site/t/original/i/f7e6b02169fc0c12126c44a834c74e8e1a479b251b2dcbdc6555d14622b9ffde/ChatGPT-Image-Jul-17--2026--02_59_43-PM.png" data-mid="250549177" border="0" src="https://freight.cargo.site/w/1000/i/f7e6b02169fc0c12126c44a834c74e8e1a479b251b2dcbdc6555d14622b9ffde/ChatGPT-Image-Jul-17--2026--02_59_43-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a71040190febff898c0058b9104efa80bb7ab65445ec589643ff8c0c1ba45dc/WC_Bleeding-Hair_ChatGPT.png" data-mid="250492873" border="0" src="https://freight.cargo.site/w/1000/i/2a71040190febff898c0058b9104efa80bb7ab65445ec589643ff8c0c1ba45dc/WC_Bleeding-Hair_ChatGPT.png" /> <img width="2048" height="1153" width_o="2048" height_o="1153" data-src="https://freight.cargo.site/t/original/i/47b4545091637b9ebf13afb68a0159586c4d17dc6952a3b8e89fcdce8c76dfb1/MAH08622.jpg" data-mid="250549362" border="0" src="https://freight.cargo.site/w/1000/i/47b4545091637b9ebf13afb68a0159586c4d17dc6952a3b8e89fcdce8c76dfb1/MAH08622.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/838e8c036865ef63e2589572483e30a78b63c8c8049aae8acb04ee1e32e25187/WC_Trainning_ChatGPT.png" data-mid="250492875" border="0" src="https://freight.cargo.site/w/1000/i/838e8c036865ef63e2589572483e30a78b63c8c8049aae8acb04ee1e32e25187/WC_Trainning_ChatGPT.png" /> <img width="1672" height="941" width_o="1672" height_o="941" data-src="https://freight.cargo.site/t/original/i/2c6cf067ac3c735c931e528487d579fc9736595fb06dabdcdbc0c21ba5606ede/ChatGPT-Image-Jul-20--2026--03_46_35-PM.png" data-mid="250549361" border="0" src="https://freight.cargo.site/w/1000/i/2c6cf067ac3c735c931e528487d579fc9736595fb06dabdcdbc0c21ba5606ede/ChatGPT-Image-Jul-20--2026--03_46_35-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61bb4f899fbe53172cee25fe9ffa6aa6aaa239ecd6cbc70703873a5cab7d83e5/WC_Antena_ChatGPT.png" data-mid="250492874" border="0" src="https://freight.cargo.site/w/1000/i/61bb4f899fbe53172cee25fe9ffa6aa6aaa239ecd6cbc70703873a5cab7d83e5/WC_Antena_ChatGPT.png" /> <img width="2048" height="1153" width_o="2048" height_o="1153" data-src="https://freight.cargo.site/t/original/i/efa60902edad64ad62f4078a63d9ac3e12d8fb34133041842446d14d2c36e178/aeroporto.png" data-mid="251164998" border="0" src="https://freight.cargo.site/w/1000/i/efa60902edad64ad62f4078a63d9ac3e12d8fb34133041842446d14d2c36e178/aeroporto.png" /> &nbsp; <img width="3866" height="5799" width_o="3866" height_o="5799" data-src="https://freight.cargo.site/t/original/i/aded4ea44ebca2bfb0de5ac58badac4dc775206d6a5bea1fae2a49a32e8a43fd/Open-AI---ChatGpt-_-Lola-13.jpg" data-mid="251161264" border="0" src="https://freight.cargo.site/w/1000/i/aded4ea44ebca2bfb0de5ac58badac4dc775206d6a5bea1fae2a49a32e8a43fd/Open-AI---ChatGpt-_-Lola-13.jpg" /> <img width="3283" height="4925" width_o="3283" height_o="4925" data-src="https://freight.cargo.site/t/original/i/1e841488aeb2687fabc470f8eb5e4e30bee863e8d97d0c626e954a7d909a5168/Open-AI---ChatGpt-_-Lola-10.jpg" data-mid="251161261" border="0" src="https://freight.cargo.site/w/1000/i/1e841488aeb2687fabc470f8eb5e4e30bee863e8d97d0c626e954a7d909a5168/Open-AI---ChatGpt-_-Lola-10.jpg" /> <img width="3729" height="5594" width_o="3729" height_o="5594" data-src="https://freight.cargo.site/t/original/i/321ad6be61433382ac5fbea3f5c0bf01c42269a230e067c29b6e94269bdd0175/Open-AI---ChatGpt-_-Lola-16.jpg" data-mid="251161267" border="0" src="https://freight.cargo.site/w/1000/i/321ad6be61433382ac5fbea3f5c0bf01c42269a230e067c29b6e94269bdd0175/Open-AI---ChatGpt-_-Lola-16.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/c324695e7fe2ba2ce8635933e81c165667501333a933762358de82e8c4c8e413/Open-AI---ChatGpt-_-Lola-7.jpg" data-mid="251161257" border="0" src="https://freight.cargo.site/w/1000/i/c324695e7fe2ba2ce8635933e81c165667501333a933762358de82e8c4c8e413/Open-AI---ChatGpt-_-Lola-7.jpg" /> <img width="3072" height="4574" width_o="3072" height_o="4574" data-src="https://freight.cargo.site/t/original/i/bd693261a67b8a9965233f06bb8fa70324c0357105ea38fdf9873a72ee2e7b77/BANCA__WAG08436.png" data-mid="251161249" border="0" src="https://freight.cargo.site/w/1000/i/bd693261a67b8a9965233f06bb8fa70324c0357105ea38fdf9873a72ee2e7b77/BANCA__WAG08436.png" /> <img width="3072" height="4574" width_o="3072" height_o="4574" data-src="https://freight.cargo.site/t/original/i/4d83cb84d88c8a4a87d965f2958c1137c6352cbf01f278ab8d6e63caf8f2be04/ANTENA__WAG08245.png" data-mid="251161981" border="0" src="https://freight.cargo.site/w/1000/i/4d83cb84d88c8a4a87d965f2958c1137c6352cbf01f278ab8d6e63caf8f2be04/ANTENA__WAG08245.png" /> https://fabianafalcao.com/Apple-HOME Thu, 24 Oct 2024 17:54:47 +0000 Fabiana Falcao https://fabianafalcao.com/Apple-HOME DESIGN DIRECTON AND CREATIVE DIRECTON FOR APPLE GLOBAL &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; MEDIA ARTS LAB LOS ANGELES In April 2023 I was called by Media Arts Lab in Los Angeles to set up a design and motion design team based in São Paulo to work remotely for Media Arts Lab in Los Angeles with projects 100% for Apple Global. Since then, in addition to leading a team in Brazil, I have been participating in several projects for Apple Global. This page is password protected. If you want to see these works, please contact me. Projects Apple Education App Store Apple Pay RebrandMLS Apple tvBehind the Mac 2023w https://fabianafalcao.com/Amplifika Fri, 18 Mar 2022 17:35:24 +0000 Fabiana Falcao https://fabianafalcao.com/Amplifika DESIGN DIRECTION FOR AMPLIFIKA IDENTITY CREATIVE &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; SPOTIFY BR CCO: Rafael Caldeira / Design Lead: Fabiana Falcão&nbsp; / Designer: Eduarda Nieto&nbsp;/ Agency: Soko / Year: 2021 AMPLIFIKA is a Spotify initiative that highlights and celebrates Brazilian Black Culture by positioning the brand as a platform that leverages the Brazilian Black Cultural Product and its creators. The identity was thought from the meaning of the word amplify, which is the origin of the brand name AMPLIFIKA. The multiplication of the letter A in the design symbolizes the plurality and power of black narratives reverbing. The visual identity resembles the patterns of African textile tradition, essential to connect music to its ancestry and symbologies. In a triangular and expanded form, the frame of the cover photos follows the same concept of these black voices enlargement. Finally, the color palette was based on the Sankofa symbol, a principle derived from the Akan people of Ghana where one should remember the past to make positive progress in the future. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/6570df8b0a06d2292b52ef049ae72bacdbb3bff80e03310690e7dcb97f9e5162/logo-3.gif" data-mid="136828443" border="0" src="https://freight.cargo.site/w/1000/i/6570df8b0a06d2292b52ef049ae72bacdbb3bff80e03310690e7dcb97f9e5162/logo-3.gif" /> <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/7ac136e6392d2919499d7f53ee93df91ccf4429f129120595f6c9f688a80dc28/tela_5.jpg" data-mid="136827343" border="0" src="https://freight.cargo.site/w/1000/i/7ac136e6392d2919499d7f53ee93df91ccf4429f129120595f6c9f688a80dc28/tela_5.jpg" /> <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/c9eadede7670a0852d64c0a702f6ff3ec3c31613cabaebdb07e15f09124657c8/tela_4.jpg" data-mid="136827342" border="0" src="https://freight.cargo.site/w/1000/i/c9eadede7670a0852d64c0a702f6ff3ec3c31613cabaebdb07e15f09124657c8/tela_4.jpg" /> <img width="3261" height="4781" width_o="3261" height_o="4781" data-src="https://freight.cargo.site/t/original/i/aa442ac423151a2068e5fdedf3e91c80e228e52eca25afdc3101a50dbcc2bf23/1.jpg" data-mid="136827336" border="0" src="https://freight.cargo.site/w/1000/i/aa442ac423151a2068e5fdedf3e91c80e228e52eca25afdc3101a50dbcc2bf23/1.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/98e65b7208b99ea5e34635a0818f6e4b825872afc71ab64aadf24d186463c596/4.jpg" data-mid="136827759" border="0" src="https://freight.cargo.site/w/1000/i/98e65b7208b99ea5e34635a0818f6e4b825872afc71ab64aadf24d186463c596/4.jpg" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/fcd6420d13e4bd5eb527714cc3b910e935d8047cf5626363022970028b3170a9/5.jpg" data-mid="136827337" border="0" src="https://freight.cargo.site/w/1000/i/fcd6420d13e4bd5eb527714cc3b910e935d8047cf5626363022970028b3170a9/5.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/63fd7ebab7a207f857ecfa1db3bfc8767d3336aa3183fb486f23e59716d7d119/logo-2.gif" data-mid="136828442" border="0" src="https://freight.cargo.site/w/1000/i/63fd7ebab7a207f857ecfa1db3bfc8767d3336aa3183fb486f23e59716d7d119/logo-2.gif" /> <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/5659264e1dc57862649355d267b8ec535c6ff186ca094702b82bba52cae2dd20/tela_8.jpg" data-mid="136827346" border="0" src="https://freight.cargo.site/w/1000/i/5659264e1dc57862649355d267b8ec535c6ff186ca094702b82bba52cae2dd20/tela_8.jpg" /> <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/97b30231a60f68fbd8062a02cde550c77792c194d05b6cb8e2e7f6a8af77fc7e/tela_6.jpg" data-mid="136827344" border="0" src="https://freight.cargo.site/w/1000/i/97b30231a60f68fbd8062a02cde550c77792c194d05b6cb8e2e7f6a8af77fc7e/tela_6.jpg" /> <img width="4500" height="2531" width_o="4500" height_o="2531" data-src="https://freight.cargo.site/t/original/i/8aa9c7db9a7557af6dfc1e5df8dee9eb408efd934073fe7bd77e638fb0aeef06/tela_2.jpg" data-mid="136827340" border="0" src="https://freight.cargo.site/w/1000/i/8aa9c7db9a7557af6dfc1e5df8dee9eb408efd934073fe7bd77e638fb0aeef06/tela_2.jpg" /> <img width="4500" height="2532" width_o="4500" height_o="2532" data-src="https://freight.cargo.site/t/original/i/5afdd9347af2ad7b2d88d3a20133c243cd09a4e09ca2bee1217edc5e8ee6405f/tela_3.jpg" data-mid="136827341" border="0" src="https://freight.cargo.site/w/1000/i/5afdd9347af2ad7b2d88d3a20133c243cd09a4e09ca2bee1217edc5e8ee6405f/tela_3.jpg" /> <img width="4500" height="2532" width_o="4500" height_o="2532" data-src="https://freight.cargo.site/t/original/i/1d8040af7db33ea64c553f338553728904aec45548d0f22c8f222e88a3936d4a/tela_10.jpg" data-mid="136827349" border="0" src="https://freight.cargo.site/w/1000/i/1d8040af7db33ea64c553f338553728904aec45548d0f22c8f222e88a3936d4a/tela_10.jpg" /> https://fabianafalcao.com/My-Spotify Sat, 01 Oct 2022 18:43:04 +0000 Fabiana Falcao https://fabianafalcao.com/My-Spotify CREATIVE DIRECTION FOR MY SPOTIFY CAMPAIGN &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; SPOTIFY BR CEO/CCO: Felipe Simi / Executive Creative Director: Rafael Caldeira / CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima / Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Director: Gabriel Grossi / Copywriter: João Barabás, Raphael Fiuza / Animation: Alexandre Louvenaz, FaFon Studio, Juan R. Lage, Vince Ibay and Jessica Miller / Audio Producer: Paloma Audio / Musical Producer: Gabriel Andrade, Rafael Chaves / Spotif Head of Marketing LatAm: Renata Lodi / Marketing Lead Brasil: Manuela Ramalho / Marketing Manager: Ellen Rocha / Agency: SOKO / Year: 2022 "My Spotify" campaign depicts a safe and enjoyable space shaped by users' passions. Featuring four animated films and posters that will be present in the target audience's journey, the campaign includes a partnership with some of GenZ's most promising visual artists from different parts of the world, like the Argentinean Juan Lage, the London-based design duo Fa-Fon, plus Vince Ibay and Alexandre Louvenaz.Each film features a different situation belonging to the target audience's reality - such as college entrance exams, love, and family relationships - and is rocked by GenZ-familiar rhythms in Brazil, such as carioca funk, trap, and k-pop. The films' visuals vary and flirt with experimental and maximalist executions. The starting point for the campaign's design was an extensive survey of visual artists from around the world to have language diversity. We searched from 2D artists to more experimental ones who speak to GenZ's maximalism and irony. There were four months between the creative process, animation, and finalization. <img width="4445" height="2500" width_o="4445" height_o="2500" data-src="https://freight.cargo.site/t/original/i/66be4287341565516b5045ea9e049af3a48f000349df3c4455404fb082d1b04e/Spotify_Q3_PR_mckp-1-v2.jpg" data-mid="154587595" border="0" src="https://freight.cargo.site/w/1000/i/66be4287341565516b5045ea9e049af3a48f000349df3c4455404fb082d1b04e/Spotify_Q3_PR_mckp-1-v2.jpg" /> <img width="1775" height="2500" width_o="1775" height_o="2500" data-src="https://freight.cargo.site/t/original/i/5443d9c3be9905491b98530bb2f3e49f5a350169fc1212c5ab393c813107df2f/Spotify_Q3_PR_mckp-2-v2.jpg" data-mid="154587596" border="0" src="https://freight.cargo.site/w/1000/i/5443d9c3be9905491b98530bb2f3e49f5a350169fc1212c5ab393c813107df2f/Spotify_Q3_PR_mckp-2-v2.jpg" /> <img width="4443" height="2500" width_o="4443" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d44fdf64c7cd72fada3f87da9b421ead09ae9ea79028e417536e674ca2e4835d/Spotify_Q3_PR_mckp-3-v2.jpg" data-mid="154587597" border="0" src="https://freight.cargo.site/w/1000/i/d44fdf64c7cd72fada3f87da9b421ead09ae9ea79028e417536e674ca2e4835d/Spotify_Q3_PR_mckp-3-v2.jpg" /> <img width="4445" height="2500" width_o="4445" height_o="2500" data-src="https://freight.cargo.site/t/original/i/d3788210d719eeae44e09997476b58bfeca44fae0510ce5a7107885398bc3715/Spotify_Q3_PR_mckp-4-v2.jpg" data-mid="154587598" border="0" src="https://freight.cargo.site/w/1000/i/d3788210d719eeae44e09997476b58bfeca44fae0510ce5a7107885398bc3715/Spotify_Q3_PR_mckp-4-v2.jpg" /> <img width="4238" height="2831" width_o="4238" height_o="2831" data-src="https://freight.cargo.site/t/original/i/8640c10464656cdfd59551599101587a5b896add8517bfa4c6e2819d0d545a8f/PINHEIROS_IMPRESS043.jpg" data-mid="154592482" border="0" src="https://freight.cargo.site/w/1000/i/8640c10464656cdfd59551599101587a5b896add8517bfa4c6e2819d0d545a8f/PINHEIROS_IMPRESS043.jpg" /> <img width="4238" height="2831" width_o="4238" height_o="2831" data-src="https://freight.cargo.site/t/original/i/4dd761b894752c6f259d29942e7a280cf00c8434a95af8d15cac8a351af0a8cb/PINHEIROS_IMPRESS045.jpg" data-mid="154592483" border="0" src="https://freight.cargo.site/w/1000/i/4dd761b894752c6f259d29942e7a280cf00c8434a95af8d15cac8a351af0a8cb/PINHEIROS_IMPRESS045.jpg" /> <img width="4238" height="2831" width_o="4238" height_o="2831" data-src="https://freight.cargo.site/t/original/i/9e3dfcf49ba2bdd956165cdea62b90098f10c6d3b253cd0db1abeb8ec52cfbd7/PINHEIROS_IMPRESS074.jpg" data-mid="154592488" border="0" src="https://freight.cargo.site/w/1000/i/9e3dfcf49ba2bdd956165cdea62b90098f10c6d3b253cd0db1abeb8ec52cfbd7/PINHEIROS_IMPRESS074.jpg" /> <img width="465" height="659" width_o="465" height_o="659" data-src="https://freight.cargo.site/t/original/i/5cdd7d62b8e4e8139d87b1a7890fea1454c0b2e75e48f30c7bc72142010bd3fb/SPOTIFY_Q3_OOH-Vince_002-high.gif" data-mid="154996547" border="0" src="https://freight.cargo.site/w/465/i/5cdd7d62b8e4e8139d87b1a7890fea1454c0b2e75e48f30c7bc72142010bd3fb/SPOTIFY_Q3_OOH-Vince_002-high.gif" /> <img width="465" height="659" width_o="465" height_o="659" data-src="https://freight.cargo.site/t/original/i/e0a73028d2b3fcbc9430c707f88eca89dfdd3ababf4f615b4833ac0b31a8b3a4/SPOTIFY_Q3_OOH-Alexandre_002.mp4-high.gif" data-mid="154996545" border="0" src="https://freight.cargo.site/w/465/i/e0a73028d2b3fcbc9430c707f88eca89dfdd3ababf4f615b4833ac0b31a8b3a4/SPOTIFY_Q3_OOH-Alexandre_002.mp4-high.gif" /> <img width="465" height="659" width_o="465" height_o="659" data-src="https://freight.cargo.site/t/original/i/55b2bd367a545be77586a545e94005463747ffd98b9c9142da7f696dc10a6a01/SPOTIFY_Q3_OOH-FaFon_002-high.gif" data-mid="154996546" border="0" src="https://freight.cargo.site/w/465/i/55b2bd367a545be77586a545e94005463747ffd98b9c9142da7f696dc10a6a01/SPOTIFY_Q3_OOH-FaFon_002-high.gif" /> <img width="465" height="659" width_o="465" height_o="659" data-src="https://freight.cargo.site/t/original/i/14fd32d7f5c19932a6fc4cf25ef0333877a5328377abcf16268048f498d0b7a2/SPOTIFY_Q3_OOH-Juan_002-high.gif" data-mid="154996645" border="0" src="https://freight.cargo.site/w/465/i/14fd32d7f5c19932a6fc4cf25ef0333877a5328377abcf16268048f498d0b7a2/SPOTIFY_Q3_OOH-Juan_002-high.gif" /> "The campaign is weird, fantastical and a bit chaotic – it could only be the handiwork of Fa &amp; Fon, Fromm, Alexandre Louvenaz and Juan R. Lage." It's Nice That <img width="2000" height="1300" width_o="2000" height_o="1300" data-src="https://freight.cargo.site/t/original/i/78d35dd0ac47e73ec6fd27ab7e4f8386367def82c8835b474b784136bafb7db1/mockup_todos.png" data-mid="155105748" border="0" src="https://freight.cargo.site/w/1000/i/78d35dd0ac47e73ec6fd27ab7e4f8386367def82c8835b474b784136bafb7db1/mockup_todos.png" /> In addition to the videos and OOH campaign, we created an in-app experience with data on the first song the consumer saved, the band and the song most listened to since they installed the app. <img width="1989" height="1292" width_o="1989" height_o="1292" data-src="https://freight.cargo.site/t/original/i/1878590be819395c9441e5d0f61b596deba14cd6256e2a04f806717b06d23f2d/mockup_inapp.gif" data-mid="155110415" border="0" src="https://freight.cargo.site/w/1000/i/1878590be819395c9441e5d0f61b596deba14cd6256e2a04f806717b06d23f2d/mockup_inapp.gif" /> As a PR Stunt of the "My Spotify" campaign, we've turned Spotify's hottest playlists into food. In an unprecedented action proposal, Spotify chose Cabana Burger to operate an exclusive delivery on IFood and transform some of the most devoured playlists on the service, such as Paredão Explode (the hits of forró, piseiro, arrocha and bregadeira), K-pop ON (the biggest K-Pop playlist in the world with news and hits from the movement), Funk Hits (the strongest funks of the moment) and cream (the juice of urban culture from Brazil! Trap, pop, rap and funk all together and mixed ), in the tastiest and most exclusive snacks in the hamburger chain.We created all the packaging, stationery and a campaign to launch the PR Stunt. <img width="4065" height="5408" width_o="4065" height_o="5408" data-src="https://freight.cargo.site/t/original/i/952a2421f449924c16f6dfd1c5896deb3a6b64cbed44adc796c3ff3f56a2b175/kpop_vertical.gif" data-mid="155380794" border="0" src="https://freight.cargo.site/w/1000/i/952a2421f449924c16f6dfd1c5896deb3a6b64cbed44adc796c3ff3f56a2b175/kpop_vertical.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9d6858aacc1a2771595c58fc849d7ed58f361f30296338d0630350fc755a2c7b/10.png" data-mid="155380307" border="0" src="https://freight.cargo.site/w/1000/i/9d6858aacc1a2771595c58fc849d7ed58f361f30296338d0630350fc755a2c7b/10.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3cd79b1a098a0868db421343469f7ad67347dbeef17a698dd83481016f223715/individual-horizontal-2.png" data-mid="155380294" border="0" src="https://freight.cargo.site/w/1000/i/3cd79b1a098a0868db421343469f7ad67347dbeef17a698dd83481016f223715/individual-horizontal-2.png" /> <img width="3255" height="4332" width_o="3255" height_o="4332" data-src="https://freight.cargo.site/t/original/i/4886a869ffc1b36152ec632715ddea89de41891b57341350177629a27e09518b/FUNKHITS_HORIZONTAL.gif" data-mid="155380799" border="0" src="https://freight.cargo.site/w/1000/i/4886a869ffc1b36152ec632715ddea89de41891b57341350177629a27e09518b/FUNKHITS_HORIZONTAL.gif" /> <img width="2181" height="2902" width_o="2181" height_o="2902" data-src="https://freight.cargo.site/t/original/i/a92215f9f4c34f28da3815a96c733245b975de59a069f2cfcc9b6bc9ead63cb9/PAREDAOEXPLODE_VERTICAL.gif" data-mid="155380430" border="0" src="https://freight.cargo.site/w/1000/i/a92215f9f4c34f28da3815a96c733245b975de59a069f2cfcc9b6bc9ead63cb9/PAREDAOEXPLODE_VERTICAL.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2feb03904e1c1eb203ce96d1a94c8a7296e65c6fa500a0eb9264bae81540df81/8.png" data-mid="155380309" border="0" src="https://freight.cargo.site/w/1000/i/2feb03904e1c1eb203ce96d1a94c8a7296e65c6fa500a0eb9264bae81540df81/8.png" /> <img width="6083" height="4055" width_o="6083" height_o="4055" data-src="https://freight.cargo.site/t/original/i/1e5070b6cc52f731a256e98a80262248ffc06b9b1c1c1aa06fa859c4fcba6357/Spotify0276-copiar.jpg" data-mid="155379968" border="0" src="https://freight.cargo.site/w/1000/i/1e5070b6cc52f731a256e98a80262248ffc06b9b1c1c1aa06fa859c4fcba6357/Spotify0276-copiar.jpg" /> https://fabianafalcao.com/Nude Thu, 12 Feb 2026 18:39:57 +0000 Fabiana Falcao https://fabianafalcao.com/Nude CREATIVE DIRECTION FOR NUDE &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Oat Milk Launch 2021 Graphic Designer and Creative Director: Fabiana Falcão / Copywriter, Strategy and Creative Director: Luana Schabib / Film Director: Flávio Melgarejo / Year: 2021 Nude entered Brazil’s plant‑milk market in 2021 with a clear proposition: “Made from oats to replace that other ~milk~,” free from questionable ingredients, boasting a low carbon footprint, and certified as a B Corp. As an independent creative director, I partnered with a fellow freelancer to orchestrate Nude’s launch on a lean budget. Our challenge was to build a distinctive campaign — manifesto film and social identity — that would introduce the brand and resonate with a new generation of consumers.At the heart of the campaign was a manifesto video that confronted the advantages of plant‑based milk and the environmental drawbacks of dairy. Rather than preach, we invited viewers into a world where choosing oat milk felt like a small but powerful act of care for the planet. To support the film, we produced a photography session and graphic assets that extended Nude’s voice across social platforms. The brand’s core identity, created by design studio Rebu, was our foundation. We lifted the packaging typography into digital applications and expanded the palette with vibrant secondary colours. Hand‑drawn lettering and irreverent compositions added a sense of spontaneity. Our art direction intentionally broke from the muted, pastoral aesthetic typical of plant‑milk advertising; instead, we embraced strong colours and playful arrangements aimed squarely at Gen Z sensibilities. The campaign’s banner line, “Nude. Leite se faz assim.” / “Nude. This is how you make milk.”, underscored the honest, straightforward ethos of the product.Despite the modest budget, the launch cut through. Nude’s debut positioned it as one of Brazil’s leading plant‑milk brands, celebrated for its youthful personality, quality and cool factor. By combining a clear environmental message with a fresh visual language, we helped Nude stand out in a crowded category and connect authentically with a new generation of milk drinkers. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d9786f2cfaad455f5e7e7d926a1a0c3d702b9ef98ab633d6c4b2ac537b8afdbd/nude-insta_1.jpg" data-mid="244773610" border="0" src="https://freight.cargo.site/w/1000/i/d9786f2cfaad455f5e7e7d926a1a0c3d702b9ef98ab633d6c4b2ac537b8afdbd/nude-insta_1.jpg" /> <img width="1022" height="1538" width_o="1022" height_o="1538" data-src="https://freight.cargo.site/t/original/i/9dbf73a97e7b83b4a9037cbfe4b39e91990ec372708dc1d086b2b8e839801a87/Screenshot-2026-02-12-at-5.40.27PM.png" data-mid="244773640" border="0" src="https://freight.cargo.site/w/1000/i/9dbf73a97e7b83b4a9037cbfe4b39e91990ec372708dc1d086b2b8e839801a87/Screenshot-2026-02-12-at-5.40.27PM.png" /> <img width="1216" height="1826" width_o="1216" height_o="1826" data-src="https://freight.cargo.site/t/original/i/3e8b5174f417aead01ce40d4386b089a7130d106065b4b6d6ccc5eb967873a34/Screenshot-2026-02-12-at-5.40.10PM.png" data-mid="244773641" border="0" src="https://freight.cargo.site/w/1000/i/3e8b5174f417aead01ce40d4386b089a7130d106065b4b6d6ccc5eb967873a34/Screenshot-2026-02-12-at-5.40.10PM.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/67f0b636e8a740ef6e7e473879e8c871263be9417cfe94218725f484fea88bf3/nude-insta_2.jpg" data-mid="244773611" border="0" src="https://freight.cargo.site/w/1000/i/67f0b636e8a740ef6e7e473879e8c871263be9417cfe94218725f484fea88bf3/nude-insta_2.jpg" /> <img width="1466" height="1828" width_o="1466" height_o="1828" data-src="https://freight.cargo.site/t/original/i/277e5f7a137d4fa435c1d4c958824a51a72f1e57b4bdf17be1c2a8c9a2e74ab7/Screenshot-2026-02-12-at-5.39.21PM.png" data-mid="244773643" border="0" src="https://freight.cargo.site/w/1000/i/277e5f7a137d4fa435c1d4c958824a51a72f1e57b4bdf17be1c2a8c9a2e74ab7/Screenshot-2026-02-12-at-5.39.21PM.png" /> <img width="1216" height="1824" width_o="1216" height_o="1824" data-src="https://freight.cargo.site/t/original/i/8613213164924695b553973ce427c42da62a5122273462b9015f177dc624b4aa/Screenshot-2026-02-12-at-5.40.43PM.png" data-mid="244773638" border="0" src="https://freight.cargo.site/w/1000/i/8613213164924695b553973ce427c42da62a5122273462b9015f177dc624b4aa/Screenshot-2026-02-12-at-5.40.43PM.png" /> <img width="1466" height="1830" width_o="1466" height_o="1830" data-src="https://freight.cargo.site/t/original/i/ff3474944436abe1c1fc4b753fa768fdb492aeeeb4ba186942eb7584c49bcc07/Screenshot-2026-02-12-at-5.39.13PM.png" data-mid="244773637" border="0" src="https://freight.cargo.site/w/1000/i/ff3474944436abe1c1fc4b753fa768fdb492aeeeb4ba186942eb7584c49bcc07/Screenshot-2026-02-12-at-5.39.13PM.png" /> <img width="1322" height="1656" width_o="1322" height_o="1656" data-src="https://freight.cargo.site/t/original/i/3fff05672cbab7313cd5fc38e7ac7c06da1ff3eebf3c11d80fc8677e5f150576/Screenshot-2026-02-12-at-5.39.55PM.png" data-mid="244773642" border="0" src="https://freight.cargo.site/w/1000/i/3fff05672cbab7313cd5fc38e7ac7c06da1ff3eebf3c11d80fc8677e5f150576/Screenshot-2026-02-12-at-5.39.55PM.png" /> https://fabianafalcao.com/Studio-Pipoca Thu, 18 Feb 2021 20:26:14 +0000 Fabiana Falcao https://fabianafalcao.com/Studio-Pipoca BRAND IDENTITY FOR STUDIO PIPOCA&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Year: 2018 Brand identity for Studio Pipoca (Popcorn Studio), sustainable fashion brand for babys and kids. website here <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ee822fd929990c2e9f2a21fb430235e27ba5e4db5fa5b1fba7ffdc76ff6fff3d/s_pipoca_insta_6.png" data-mid="99366343" border="0" src="https://freight.cargo.site/w/1000/i/ee822fd929990c2e9f2a21fb430235e27ba5e4db5fa5b1fba7ffdc76ff6fff3d/s_pipoca_insta_6.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9c0297e2d832442bf3b9c8cffb49aed9f160f466d16f758a8ec9706327732dc2/s_pipoca_insta_10.png" data-mid="99366355" border="0" src="https://freight.cargo.site/w/1000/i/9c0297e2d832442bf3b9c8cffb49aed9f160f466d16f758a8ec9706327732dc2/s_pipoca_insta_10.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d5912acaff707e744c30e04ac92cf25819f10e47d130a295949f1c795393e791/s_pipoca_insta_2.png" data-mid="99366335" border="0" src="https://freight.cargo.site/w/1000/i/d5912acaff707e744c30e04ac92cf25819f10e47d130a295949f1c795393e791/s_pipoca_insta_2.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ed14a247d13b7205ce1edee7127fffd86e42b977781b8b7e3fbf7b5d6444e2a/s_pipoca_insta_3.png" data-mid="99366337" border="0" src="https://freight.cargo.site/w/1000/i/0ed14a247d13b7205ce1edee7127fffd86e42b977781b8b7e3fbf7b5d6444e2a/s_pipoca_insta_3.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/71bb19b1714628a1ee8759e963cfb9b9f5d551184a17263bea43081e33d96fa1/s_pipoca_insta_11.png" data-mid="99366358" border="0" src="https://freight.cargo.site/w/1000/i/71bb19b1714628a1ee8759e963cfb9b9f5d551184a17263bea43081e33d96fa1/s_pipoca_insta_11.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1e9f692609f703a6c77c86dcc1b5b75b75ec70c429e61c1fe2d4ab419fccd21f/s_pipoca_insta_4.png" data-mid="99366340" border="0" src="https://freight.cargo.site/w/1000/i/1e9f692609f703a6c77c86dcc1b5b75b75ec70c429e61c1fe2d4ab419fccd21f/s_pipoca_insta_4.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1c132552c6635b767fb5be7a50f79450c9b6a2607d72bbbcf86d08253673462e/s_pipoca_insta_9.png" data-mid="99366352" border="0" src="https://freight.cargo.site/w/1000/i/1c132552c6635b767fb5be7a50f79450c9b6a2607d72bbbcf86d08253673462e/s_pipoca_insta_9.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a163c013d391007c6b6b883a717928461182dedd48f59bf84f2301222c572436/s_pipoca_insta_1.png" data-mid="99366334" border="0" src="https://freight.cargo.site/w/1000/i/a163c013d391007c6b6b883a717928461182dedd48f59bf84f2301222c572436/s_pipoca_insta_1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f528fb9e1b1905e13581f85ec715f7ec4a52c447bd2f4e1b59a7c233053c6f0c/s_pipoca_insta_7.png" data-mid="99366349" border="0" src="https://freight.cargo.site/w/1000/i/f528fb9e1b1905e13581f85ec715f7ec4a52c447bd2f4e1b59a7c233053c6f0c/s_pipoca_insta_7.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f7ec1414c9b18ea5b97a2942134015fa4129dff23b45f92dab00e30180d6af4c/s_pipoca_insta_5.png" data-mid="99366341" border="0" src="https://freight.cargo.site/w/1000/i/f7ec1414c9b18ea5b97a2942134015fa4129dff23b45f92dab00e30180d6af4c/s_pipoca_insta_5.png" /> https://fabianafalcao.com/Cornetto Tue, 26 Mar 2024 14:50:24 +0000 Fabiana Falcao https://fabianafalcao.com/Cornetto CREATIVE DIRECTION FOR SPOTIFY CORNETTO ICE CREAM IDENTITY AND CAMPAIGN ______ SPOTIFY BR CEO/CCO: Felipe Simi / Executive Creative Director: Rafael Ziggy / CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima&nbsp; / Strategy Leader: Juliana Cimeno / Head of Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Director and Designer: Gabriel Grossi and Heloisa Lima / Copywriter: João Barabás / Producer: Leo Borelle and Sofia Angeli / Spotify Head of Marketing Latam: Renata Lodi / Marketing Lead Brasil: Manuela Ramalho / Agency: SOKO / Illustration: @lebassis / Photographer: @jazziemoyssiadis / Soundtrack: @sounddesignprod / Year: 2022 &nbsp; When Spotify joined forces with Kibon to release a limited‑edition Cornetto ice cream, the brief was clear: create something that would resonate with Gen Z and feel as fresh and irreverent as the music they stream. As creative directors, we were responsible for both the packaging and the launch campaign for this 2021 collaboration.Our first task was to design the package. Rather than treat it as a static label, we imagined the wrapper as a canvas plastered with stickers. Brazilian illustrator Le Bassis — known for his 1990s‑inspired pop sensibility — created a suite of playful icons that feel like they’ve been slapped onto the cone by fans. The result is a wrapper bursting with colour, energy and nostalgia — a perfect match for Gen Z’s love of self‑expression.The launch was deliberately social‑first, built around stills and short videos. Art direction played a crucial role. We wanted a pop, maximalist tone that was unmistakably Brazilian and spoke of summer. Our set was filled with visual shorthand for a day at the beach: styrofoam coolers, plastic chairs, colourful boomboxes. Close‑ups of the cone and its sticker‑covered sleeve were juxtaposed with these icons, saturating the frame with colour and warmth. The photography and video direction leaned into strong contrasts and playful compositions, evoking the feeling of long, sun‑drenched afternoons soundtracked by your favourite playlist. <img width="5357" height="8032" width_o="5357" height_o="8032" data-src="https://freight.cargo.site/t/original/i/886b3ce7c83856e168f34050f8272348955102de7f2e4d168ddc3d829666d518/x-Cornetto_Spotfy_16_11_202216709.jpg" data-mid="207644709" border="0" src="https://freight.cargo.site/w/1000/i/886b3ce7c83856e168f34050f8272348955102de7f2e4d168ddc3d829666d518/x-Cornetto_Spotfy_16_11_202216709.jpg" /> <img width="4157" height="6232" width_o="4157" height_o="6232" data-src="https://freight.cargo.site/t/original/i/731c8e17faf9bf9b5d18c30a057c014881eb1a95e3f26749508c71ff67e4ae9a/x-Cornetto_Spotfy_16_11_202216333.jpg" data-mid="207644708" border="0" src="https://freight.cargo.site/w/1000/i/731c8e17faf9bf9b5d18c30a057c014881eb1a95e3f26749508c71ff67e4ae9a/x-Cornetto_Spotfy_16_11_202216333.jpg" /> <img width="5320" height="7976" width_o="5320" height_o="7976" data-src="https://freight.cargo.site/t/original/i/c503a0cae952817ee879051f2c2a8f3944f16f0034000e7d4154c07da4eb1b14/x-Cornetto_Spotfy_16_11_202216765.jpg" data-mid="207644710" border="0" src="https://freight.cargo.site/w/1000/i/c503a0cae952817ee879051f2c2a8f3944f16f0034000e7d4154c07da4eb1b14/x-Cornetto_Spotfy_16_11_202216765.jpg" /> <img width="3151" height="4724" width_o="3151" height_o="4724" data-src="https://freight.cargo.site/t/original/i/116f4284a5bf5acf7f0e6cb7cc9ae822bf3ceda9d35d3bcfabffdf2455426a9d/Cornetto_Spotfy_16_11_202216645.jpg" data-mid="207644707" border="0" src="https://freight.cargo.site/w/1000/i/116f4284a5bf5acf7f0e6cb7cc9ae822bf3ceda9d35d3bcfabffdf2455426a9d/Cornetto_Spotfy_16_11_202216645.jpg" /> https://fabianafalcao.com/Atemporais Mon, 23 Oct 2023 15:50:21 +0000 Fabiana Falcao https://fabianafalcao.com/Atemporais DESIGN DIRECTION FOR ATEMPORAIS IDENTITY&nbsp; SPOTIFY BR CCO: Felipe Simi / ECD: Rafael Ziggy / Design Lead and Cretive Director: Fabiana Falcão / Designer: Thais de Brito / Agency: SOKO / Year: 2022 A campaign to celebrate the 80th birthday of 4 icons of Brazilian Popular Music: Caetano Veloso, Gilberto Gil, Milton Nascimento and Paulinho da Viola. Spotify created a project to honor these artists and invited 8 contemporary artists to perform the songs of these artists. The idea for the identity came from a collage made with the cover art of the iconic albums of these 4 artists (Caetano Veloso, Gilberto Gil, Milton Nascimento and Paulinho da Viola). In addition to a massive campaign that took to the streets and to the hometowns of the honored artists, we also produced a vinyl with versions of some of their songs that were also released on the Spotify platform. <img width="1979" height="2963" width_o="1979" height_o="2963" data-src="https://freight.cargo.site/t/original/i/aa86796785d0c0aab939fab13d4f63a310d31f852d744f5a59a8eb7280eb0372/mockup_milton.png" data-mid="213671101" border="0" src="https://freight.cargo.site/w/1000/i/aa86796785d0c0aab939fab13d4f63a310d31f852d744f5a59a8eb7280eb0372/mockup_milton.png" /> <img width="1979" height="2963" width_o="1979" height_o="2963" data-src="https://freight.cargo.site/t/original/i/1d5b3fd18cf6f21f60f4d8b5579b79927e0b123eefa3c004728c78534804ea61/mockup_milton_3.png" data-mid="213671100" border="0" src="https://freight.cargo.site/w/1000/i/1d5b3fd18cf6f21f60f4d8b5579b79927e0b123eefa3c004728c78534804ea61/mockup_milton_3.png" /> <img width="1979" height="2963" width_o="1979" height_o="2963" data-src="https://freight.cargo.site/t/original/i/7f32c90379fee2c0f282be059890728a2aa7624b6385bccc0a278b2732e50371/mockup_milton_2.png" data-mid="213671099" border="0" src="https://freight.cargo.site/w/1000/i/7f32c90379fee2c0f282be059890728a2aa7624b6385bccc0a278b2732e50371/mockup_milton_2.png" /> <img width="768" height="385" width_o="768" height_o="385" data-src="https://freight.cargo.site/t/original/i/6a6e8ee77d6018fded824fa4e121ac575dc38ea877e58518187f162709907cd9/03.png" data-mid="213466092" border="0" src="https://freight.cargo.site/w/768/i/6a6e8ee77d6018fded824fa4e121ac575dc38ea877e58518187f162709907cd9/03.png" /> <img width="768" height="385" width_o="768" height_o="385" data-src="https://freight.cargo.site/t/original/i/18b00eeddb89e98d571c69597d1d1b7e699444580945738a00f4dfdb23050e12/07.png" data-mid="213466096" border="0" src="https://freight.cargo.site/w/768/i/18b00eeddb89e98d571c69597d1d1b7e699444580945738a00f4dfdb23050e12/07.png" /> <img width="768" height="385" width_o="768" height_o="385" data-src="https://freight.cargo.site/t/original/i/1dd9d3e200df4f3175e29137c57d32e656b8b6624f903d28e9ec59e75778334d/05.png" data-mid="213673550" border="0" src="https://freight.cargo.site/w/768/i/1dd9d3e200df4f3175e29137c57d32e656b8b6624f903d28e9ec59e75778334d/05.png" /> <img width="768" height="384" width_o="768" height_o="384" data-src="https://freight.cargo.site/t/original/i/81e77a88ad2609a2071558a70b0195e7a1f9e34b01ccf940c6a87213f12ab29f/01.png" data-mid="213466090" border="0" src="https://freight.cargo.site/w/768/i/81e77a88ad2609a2071558a70b0195e7a1f9e34b01ccf940c6a87213f12ab29f/01.png" /> https://fabianafalcao.com/Freemium-Spotify Mon, 22 Nov 2021 21:35:04 +0000 Fabiana Falcao https://fabianafalcao.com/Freemium-Spotify CREATIVE DIRECTION FOR FREEMIUM CAMPAIGN &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; SPOTIFY BR + LATAM CCO: Rafael Caldeira / Creative Director: Fabiana Falcão, Marina Erthal and Luiz Mastropietro / Copywriter: Raphael Fiuza / Art Director: Fabiana Falcão and Heloisa Lima / Operation: Leo Borelle and Christiny Anastassiadis / Film director: Rafa Quinto - Barry Company / Agency: CuboCC&nbsp; / Year: 2021 We've created a huge campaign to sell and explain the difference between the free and the premium plans on Spotify. In total, we made eight different movies for social media and a hero film for the Brazil, Mexico, Argentina, Colombia and Peru markets. Our character had to be universal and make a connection with the people of all these countries. For the soundtrack, we did a lot of research and chose a popular song from the 80s that is internationally known and which allows you to unleash your voice, whether in the shower or at karaoke. Result: even Bonnie Tyler, the song's vocalist, tweeted our campaign. In addition to the films, we created and released over 1000 digital pieces in Portuguese and Spanish to increase campaign awareness. https://fabianafalcao.com/RADAR-2022 Wed, 12 Oct 2022 00:25:28 +0000 Fabiana Falcao https://fabianafalcao.com/RADAR-2022 CREATIVE DIRECTION FOR RADAR CAMPAIGN 2022&nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; SPOTIFY BRCEO/CCO: Felipe Simi / Executive Creative Director: Rafael Caldeira CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima / Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Diretcor: Niege Figueiredo / Copywriter: Arthur Zambone e Gabriel Lima / Photagrapher N.I.N.A: MAR + VIN / Film Director Veigh: Premier King / Photagrapher + Director Mc Paiva: Maltchique/ Agency: Soko / Year: 2022 RADAR is a Spotify program focused on supporting up-and-coming artists. In addition to Brazil, RADAR now reaches more than 50 markets. The program is instrumental in emphasizing Spotify's ongoing commitment to new artists at every stage of its development, while also, of course, deepening the connection with its audience. In the year 2022, Spotify chose 4 Brazilian artists to participate in RADAR. Our concept this year was "make the artist cry". For each one chosen, we had a meeting to understand what he wanted and what made sense at that moment for him.&nbsp; <img width="2482" height="3723" width_o="2482" height_o="3723" data-src="https://freight.cargo.site/t/original/i/3218e15bb71bf8d35b47aa7c13c1f74d8eb3b38fb2610da4975bfda0fc4497d6/20220502MARVIN_SPOTIFY_0496.jpg" data-mid="155659760" border="0" src="https://freight.cargo.site/w/1000/i/3218e15bb71bf8d35b47aa7c13c1f74d8eb3b38fb2610da4975bfda0fc4497d6/20220502MARVIN_SPOTIFY_0496.jpg" /> For the singer&nbsp;N.I.N.A we did a photo shoot with the photographer duo MAR+VIN. The photos were used in the campaign and in the promotion of the singer's career. <img width="2482" height="3723" width_o="2482" height_o="3723" data-src="https://freight.cargo.site/t/original/i/3f3e3b6ec9fa5a05eefe2ec8717624cc60f0ca73acad925167305c91a127eaad/20220502MARVIN_SPOTIFY_0155.jpg" data-mid="155659766" border="0" src="https://freight.cargo.site/w/1000/i/3f3e3b6ec9fa5a05eefe2ec8717624cc60f0ca73acad925167305c91a127eaad/20220502MARVIN_SPOTIFY_0155.jpg" /> <img width="2482" height="3723" width_o="2482" height_o="3723" data-src="https://freight.cargo.site/t/original/i/c5681a7f0bd697930f03f4b31dfa013de4260c7e24c536ddb9b9779945578724/20220502MARVIN_SPOTIFY_0376.jpg" data-mid="155659761" border="0" src="https://freight.cargo.site/w/1000/i/c5681a7f0bd697930f03f4b31dfa013de4260c7e24c536ddb9b9779945578724/20220502MARVIN_SPOTIFY_0376.jpg" /> For Veigh, we went to London to dive into Drill's universe and he recorded a song in one of the most famous studios in London. The result was a short film about the story and song "London Freestyle". One of MC Paiva's dreams was to be in Times Square. For the idea of this shooting, we brought the concept of Mc Paiva on top of the world.&nbsp; <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/87b76d832055e8aaa7f8fff042e0b447f54b0e1260fe17cae41b4c34b5c5195b/Copia-de-DSC03163.jpg" data-mid="213453419" border="0" src="https://freight.cargo.site/w/1000/i/87b76d832055e8aaa7f8fff042e0b447f54b0e1260fe17cae41b4c34b5c5195b/Copia-de-DSC03163.jpg" /><img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/e556307f65dfc34195368cbe209c501ea1976fa0cb99a994887a2d922653323b/maltchique_spotify-radar_22-10_0193.jpg" data-mid="213453424" border="0" src="https://freight.cargo.site/w/1000/i/e556307f65dfc34195368cbe209c501ea1976fa0cb99a994887a2d922653323b/maltchique_spotify-radar_22-10_0193.jpg" /><img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/2d02ac6826a15e41bd6b824061db75a5dac7653de663b4a6eda846cb5f2fe407/maltchique_spotify-radar_22-10_0360.jpg" data-mid="213453421" border="0" src="https://freight.cargo.site/w/1000/i/2d02ac6826a15e41bd6b824061db75a5dac7653de663b4a6eda846cb5f2fe407/maltchique_spotify-radar_22-10_0360.jpg" /><img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/18de105177ab8e66fd41a3003fb6585b13658bd53a35d5d61258c3ef590c38c1/maltchique_spotify-radar_22-10_0637.jpg" data-mid="213453423" border="0" src="https://freight.cargo.site/w/1000/i/18de105177ab8e66fd41a3003fb6585b13658bd53a35d5d61258c3ef590c38c1/maltchique_spotify-radar_22-10_0637.jpg" />