I’m a Brazilian creative leader with over 22 years of experience building brand systems, visual identities, and campaigns for global brands.
I currently serve as Creative Director for Latin America at OpenAI, leading regional creative initiatives and helping translate global brand strategy into work that resonates locally across different markets and cultures.
Before joining OpenAI, I was Creative Director for Apple Global at TBWAMedia Arts Lab Los Angeles, leading a Brazil-based design team and collaborating on worldwide brand and campaign initiatives. Prior to that, I led design for Spotify Brazil and Latin America at SOKO (now part of Droga5), where I was later promoted to Executive Creative Director and Head of Design, overseeing multidisciplinary creative teams across branding and advertising.
Earlier in my career, I built my creative foundation at agencies including AlmapBBDO, F/Nazca Saatchi & Saatchi, and McCann Erickson. In 2019, I completed a Type Design residency at the School of Visual Arts in New York, deepening my exploration of typography and visual systems.
I’m passionate about building brands through craft. I enjoy bringing together design, motion, typography, film, and storytelling to create work that is both systematic and emotionally engaging.
Brands Experience
Apple, Spotify, Dove, C&A, Havaianas (Alpargatas Company), Volkswagen, Pedigree, L’Oréal, Coca-Cola, Piauí Magazine, Pinacoteca Museum, Claro, AMBEV, Electrolux, Honda, and more.
Languages
Portuguese
English
Awards
Cannes Lions 2023
Role: Head of Design - SOKO.CX
MY SPOTIFY. SO PLAYFUL - Shortlisted - Design -Digital & Interactive Design - Social Media Design
A SEAT IN THE SUN - DOVE - Bronze -Outdoor
Festival CCSP 2023
MY SPOTIFY. SO PLAYFUL. / SOKO
Silver - Art Direction
Silver - Digital Design and Art Direction
Bronze - Animation
Jury Participation
El Ojo 2025 - Design
ADC 104th - The One Show - Typography - 2025
BDA - Brazil Design Awards - Branding Jury - 2022 BDA - Brazil Design Awards - President of Jury for Graphic Design - 2023
NY Festivals - Craft - 2022
email: fabianaffalcao@gmail.com
instagram: @fafa_falcao
I currently serve as Creative Director for Latin America at OpenAI, leading regional creative initiatives and helping translate global brand strategy into work that resonates locally across different markets and cultures.
Before joining OpenAI, I was Creative Director for Apple Global at TBWAMedia Arts Lab Los Angeles, leading a Brazil-based design team and collaborating on worldwide brand and campaign initiatives. Prior to that, I led design for Spotify Brazil and Latin America at SOKO (now part of Droga5), where I was later promoted to Executive Creative Director and Head of Design, overseeing multidisciplinary creative teams across branding and advertising.
Earlier in my career, I built my creative foundation at agencies including AlmapBBDO, F/Nazca Saatchi & Saatchi, and McCann Erickson. In 2019, I completed a Type Design residency at the School of Visual Arts in New York, deepening my exploration of typography and visual systems.
I’m passionate about building brands through craft. I enjoy bringing together design, motion, typography, film, and storytelling to create work that is both systematic and emotionally engaging.
Brands Experience
Apple, Spotify, Dove, C&A, Havaianas (Alpargatas Company), Volkswagen, Pedigree, L’Oréal, Coca-Cola, Piauí Magazine, Pinacoteca Museum, Claro, AMBEV, Electrolux, Honda, and more.
Languages
Portuguese
English
Awards
Cannes Lions 2023
Role: Head of Design - SOKO.CX
MY SPOTIFY. SO PLAYFUL - Shortlisted - Design -Digital & Interactive Design - Social Media Design
A SEAT IN THE SUN - DOVE - Bronze -Outdoor
Festival CCSP 2023
MY SPOTIFY. SO PLAYFUL. / SOKO
Silver - Art Direction
Silver - Digital Design and Art Direction
Bronze - Animation
Jury Participation
El Ojo 2025 - Design
ADC 104th - The One Show - Typography - 2025
BDA - Brazil Design Awards - Branding Jury - 2022 BDA - Brazil Design Awards - President of Jury for Graphic Design - 2023
NY Festivals - Craft - 2022
email: fabianaffalcao@gmail.com
instagram: @fafa_falcao