Fabiana Falcão is a Brazilian design-driven creative leader with over 22 years of experience shaping brand systems and advertising campaigns for global brands.
She currently serves as Creative Director for Apple Global at TBWA Media Arts Lab Los Angeles, leading a Brazil-based design team and collaborating on worldwide projects that define Apple’s brand expression.
Previously, she led design for Spotify Brasil and Latam at SOKO (now part of Droga5), before being promoted to Executive Creative Director and Head of Design, overseeing cross-disciplinary teams across brand and advertising.
Her creative foundation was built at agencies such as McCann Erickson, F/Nazca Saatchi & Saatchi, and AlmapBBDO. In 2019, she completed a type design residency at the School of Visual Arts in New York, deepening her exploration of typography and visual systems.
Her work sits at the intersection of systems, storytelling, and culture — bringing clarity to complexity through design.
Brands Experience
Apple, Spotify, Dove, C&A, Havaianas (Alpargatas Company), Volkswagen, Pedigree, L’Oréal, Coca-Cola, Piauí Magazine, Pinacoteca Museum, Claro, AMBEV, Electrolux, Honda, and more.
Languages
English
Portuguese
Awards
Cannes Lions 2023
Role: Head of Design - SOKO.CX
MY SPOTIFY. SO PLAYFUL - Shortlisted - Design -Digital & Interactive Design - Social Media Design
A SEAT IN THE SUN - DOVE - Bronze - Outdoor
Heinz Tattoo - Bronze - Brand Experience & Activation
Festival CCSP 2023
MY SPOTIFY. SO PLAYFUL. / SOKO
Silver - Art Direction
Silver - Digital Design and Art Direction
Bronze - Animation
Jury Participation
NY Festivals - Craft - 2022
BDA - Brazil Design Awards - Branding Jury - 2022 BDA - Brazil Design Awards - President of Jury for Graphic Design - 2023
ADC 104th - The One Show - Typography - 2025
El Ojo 2025 - Design
email: fabianaffalcao@gmail.com
instagram: @fafa_falcao
She currently serves as Creative Director for Apple Global at TBWA Media Arts Lab Los Angeles, leading a Brazil-based design team and collaborating on worldwide projects that define Apple’s brand expression.
Previously, she led design for Spotify Brasil and Latam at SOKO (now part of Droga5), before being promoted to Executive Creative Director and Head of Design, overseeing cross-disciplinary teams across brand and advertising.
Her creative foundation was built at agencies such as McCann Erickson, F/Nazca Saatchi & Saatchi, and AlmapBBDO. In 2019, she completed a type design residency at the School of Visual Arts in New York, deepening her exploration of typography and visual systems.
Her work sits at the intersection of systems, storytelling, and culture — bringing clarity to complexity through design.
Brands Experience
Apple, Spotify, Dove, C&A, Havaianas (Alpargatas Company), Volkswagen, Pedigree, L’Oréal, Coca-Cola, Piauí Magazine, Pinacoteca Museum, Claro, AMBEV, Electrolux, Honda, and more.
Languages
English
Portuguese
Awards
Cannes Lions 2023
Role: Head of Design - SOKO.CX
MY SPOTIFY. SO PLAYFUL - Shortlisted - Design -Digital & Interactive Design - Social Media Design
A SEAT IN THE SUN - DOVE - Bronze - Outdoor
Heinz Tattoo - Bronze - Brand Experience & Activation
Festival CCSP 2023
MY SPOTIFY. SO PLAYFUL. / SOKO
Silver - Art Direction
Silver - Digital Design and Art Direction
Bronze - Animation
Jury Participation
NY Festivals - Craft - 2022
BDA - Brazil Design Awards - Branding Jury - 2022 BDA - Brazil Design Awards - President of Jury for Graphic Design - 2023
ADC 104th - The One Show - Typography - 2025
El Ojo 2025 - Design
email: fabianaffalcao@gmail.com
instagram: @fafa_falcao