Hi! I’m a Senior Creative and Design Director with over 22 years of experience shaping and leading design and creative strategy for global brands. Currently, I serve as Creative & Design Director for Apple Global at Media Arts Lab (MAL) Los Angeles, leading a talented team in Brazil and collaborating on worldwide projects that define Apple’s brand experience. I bring together the strategic vision of a Creative Director with the visual rigor of a Design Director — connecting storytelling with strong, system-driven design.
Previously, I spent nearly three years as Design & Creative Director for Spotify Brasil/Latam, and was later promoted to ECD/ Head of Design at SOKO (now part of Droga5), where I also had the opportunity to create for brands like Dove and Heinz.
Before joining SOKO, I worked independently for almost five years as a designer and creative director, creating brand identities and campaigns for independent brands across different industries. This period gave me creative freedom, adaptability, and a deep understanding of how to build strong ideas with limited resources. During that time, I also took part in creative sprints with Mesa Company and dedicated myself to a personal interior design brand project, Collector 55.
In 2019, I completed a type design residency at the School of Visual Arts (SVA) in New York, where I created an original typeface as part of a deep dive into typography and form. This experience enriched my approach to design systems and visual storytelling.
Earlier in my career, I worked at internationally recognized agencies such as McCann Erickson, F/Nazca Saatchi & Saatchi and AlmapBBDO, developing campaigns and brand experiences that connect with global audiences.
In 2015, I had the opportunity to do a one-month work experience at Pentagram London with Marina Willer — a designer I deeply admire — which was a personal and professional milestone in my journey.
Brands Experience
Apple, Spotify, Dove, C&A, Havaianas (Alpargatas Company), Volkswagen, Pedigree, L’Oréal, Coca-Cola, Piauí Magazine, Pinacoteca Museum, Claro, AMBEV, Electrolux, Honda, and more.
Languages
English
Portuguese
Awards
Cannes Lions 2023
Role: Head of Design - SOKO.CX
MY SPOTIFY. SO PLAYFUL - Shortlisted - Design -Digital & Interactive Design - Social Media Design
A SEAT IN THE SUN - DOVE - Bronze - Outdoor
Heinz Tattoo - Bronze - Brand Experience & Activation
Festival CCSP 2023
MY SPOTIFY. SO PLAYFUL. / SOKO
Silver - Art Direction
Silver - Digital Design and Art Direction
Bronze - Animation
Jury Participation
NY Festivals - Craft - 2022
BDA - Brazil Design Awards - Branding Jury - 2022 BDA - Brazil Design Awards - President of Jury for Graphic Design - 2023
ADC 104th - The One Show - Typography - 2025
email: fabianaffalcao@gmail.com
instagram: @fafa_falcao
Previously, I spent nearly three years as Design & Creative Director for Spotify Brasil/Latam, and was later promoted to ECD/ Head of Design at SOKO (now part of Droga5), where I also had the opportunity to create for brands like Dove and Heinz.
Before joining SOKO, I worked independently for almost five years as a designer and creative director, creating brand identities and campaigns for independent brands across different industries. This period gave me creative freedom, adaptability, and a deep understanding of how to build strong ideas with limited resources. During that time, I also took part in creative sprints with Mesa Company and dedicated myself to a personal interior design brand project, Collector 55.
In 2019, I completed a type design residency at the School of Visual Arts (SVA) in New York, where I created an original typeface as part of a deep dive into typography and form. This experience enriched my approach to design systems and visual storytelling.
Earlier in my career, I worked at internationally recognized agencies such as McCann Erickson, F/Nazca Saatchi & Saatchi and AlmapBBDO, developing campaigns and brand experiences that connect with global audiences.
In 2015, I had the opportunity to do a one-month work experience at Pentagram London with Marina Willer — a designer I deeply admire — which was a personal and professional milestone in my journey.
Brands Experience
Apple, Spotify, Dove, C&A, Havaianas (Alpargatas Company), Volkswagen, Pedigree, L’Oréal, Coca-Cola, Piauí Magazine, Pinacoteca Museum, Claro, AMBEV, Electrolux, Honda, and more.
Languages
English
Portuguese
Awards
Cannes Lions 2023
Role: Head of Design - SOKO.CX
MY SPOTIFY. SO PLAYFUL - Shortlisted - Design -Digital & Interactive Design - Social Media Design
A SEAT IN THE SUN - DOVE - Bronze - Outdoor
Heinz Tattoo - Bronze - Brand Experience & Activation
Festival CCSP 2023
MY SPOTIFY. SO PLAYFUL. / SOKO
Silver - Art Direction
Silver - Digital Design and Art Direction
Bronze - Animation
Jury Participation
NY Festivals - Craft - 2022
BDA - Brazil Design Awards - Branding Jury - 2022 BDA - Brazil Design Awards - President of Jury for Graphic Design - 2023
ADC 104th - The One Show - Typography - 2025
email: fabianaffalcao@gmail.com
instagram: @fafa_falcao