DESIGN DIRECTION FOR ATEMPORAIS IDENTITY 
SPOTIFY BR

CCO: Felipe Simi / ECD: Rafael Ziggy / Design Lead and Cretive Director: Fabiana Falcão / Designer: Thais de Brito / Agency: SOKO / Year: 2022

A campaign to celebrate the 80th birthday of 4 icons of Brazilian Popular Music: Caetano Veloso, Gilberto Gil, Milton Nascimento and Paulinho da Viola. Spotify created a project to honor these artists and invited 8 contemporary artists to perform the songs of these artists. The idea for the identity came from a collage made with the cover art of the iconic albums of these 4 artists (Caetano Veloso, Gilberto Gil, Milton Nascimento and Paulinho da Viola). In addition to a massive campaign that took to the streets and to the hometowns of the honored artists, we also produced a vinyl with versions of some of their songs that were also released on the Spotify platform.