CREATIVE DIRECTION FOR SPOTIFY CORNETTO ICE CREAM IDENTITY AND CAMPAIGN ______ SPOTIFY BR
CEO/CCO: Felipe Simi / Executive Creative Director: Rafael Ziggy / CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima / Strategy Leader: Juliana Cimeno / Head of Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Director and Designer: Gabriel Grossi and Heloisa Lima / Copywriter: João Barabás / Producer: Leo Borelle and Sofia Angeli / Spotify Head of Marketing Latam: Renata Lodi / Marketing Lead Brasil: Manuela Ramalho / Agency: SOKO / Illustration: @lebassis / Photographer: @jazziemoyssiadis / Soundtrack: @sounddesignprod / Year: 2022
CEO/CCO: Felipe Simi / Executive Creative Director: Rafael Ziggy / CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima / Strategy Leader: Juliana Cimeno / Head of Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Director and Designer: Gabriel Grossi and Heloisa Lima / Copywriter: João Barabás / Producer: Leo Borelle and Sofia Angeli / Spotify Head of Marketing Latam: Renata Lodi / Marketing Lead Brasil: Manuela Ramalho / Agency: SOKO / Illustration: @lebassis / Photographer: @jazziemoyssiadis / Soundtrack: @sounddesignprod / Year: 2022
When Spotify joined forces with Kibon to release a limited‑edition Cornetto ice cream, the brief was clear: create something that would resonate with Gen Z and feel as fresh and irreverent as the music they stream. As creative directors, we were responsible for both the packaging and the launch campaign for this 2021 collaboration.
Our first task was to design the package. Rather than treat it as a static label, we imagined the wrapper as a canvas plastered with stickers. Brazilian illustrator Le Bassis — known for his 1990s‑inspired pop sensibility — created a suite of playful icons that feel like they’ve been slapped onto the cone by fans. The result is a wrapper bursting with colour, energy and nostalgia — a perfect match for Gen Z’s love of self‑expression.
The launch was deliberately social‑first, built around stills and short videos. Art direction played a crucial role. We wanted a pop, maximalist tone that was unmistakably Brazilian and spoke of summer. Our set was filled with visual shorthand for a day at the beach: styrofoam coolers, plastic chairs, colourful boomboxes. Close‑ups of the cone and its sticker‑covered sleeve were juxtaposed with these icons, saturating the frame with colour and warmth. The photography and video direction leaned into strong contrasts and playful compositions, evoking the feeling of long, sun‑drenched afternoons soundtracked by your favourite playlist.
Our first task was to design the package. Rather than treat it as a static label, we imagined the wrapper as a canvas plastered with stickers. Brazilian illustrator Le Bassis — known for his 1990s‑inspired pop sensibility — created a suite of playful icons that feel like they’ve been slapped onto the cone by fans. The result is a wrapper bursting with colour, energy and nostalgia — a perfect match for Gen Z’s love of self‑expression.
The launch was deliberately social‑first, built around stills and short videos. Art direction played a crucial role. We wanted a pop, maximalist tone that was unmistakably Brazilian and spoke of summer. Our set was filled with visual shorthand for a day at the beach: styrofoam coolers, plastic chairs, colourful boomboxes. Close‑ups of the cone and its sticker‑covered sleeve were juxtaposed with these icons, saturating the frame with colour and warmth. The photography and video direction leaned into strong contrasts and playful compositions, evoking the feeling of long, sun‑drenched afternoons soundtracked by your favourite playlist.
