ART DIRECTION FOR COLAB FABULA + C&A CAMPAIGN              C&A

CD: Roberta Harada / Copywriter: Taidje Gu / Photographer: Erika Verginelli / Agency: CuboCC / Year: 2018 

Art Direction and creative development for the children’s fashion collection by Fábula for C&A. The concept was created to encourage reading and imagination through a fully immersive set built around a giant handmade cardboard book designed by Carlo Giovani. The prints came to life beyond the garments, becoming part of a story told by the children themselves. The project captured what Fábula value most: inspiring children’s playful imagination and creativity.