Direção de Arte e criação para a Collection da marca de moda infantil Fábula e Bento para C&A. O conceito foi pensado para incentivar a leitura e a imaginação através de um cenário todo construído em cima de um livro gigante, de papelão, feito à mão pelo designer Carlo Giovani. As estampas saíram das roupas e ganharam uma história contada pelas crianças. Conseguimos representar o que a Fábula e Bento considera mais importante: estimular o imaginário lúdico e criativo das crianças.
Colab Fábula + C&A
Head of Art: Roberta Harada
Copywriter: Taidje Gut
Photographer: Erika Verginelli
Agency: Cubo
Year: 2018
Head of Art: Roberta Harada
Copywriter: Taidje Gut
Photographer: Erika Verginelli
Agency: Cubo
Year: 2018
![](https://freight.cargo.site/t/original/i/fbff4fcd77c89d68b2505923893a0f959fb3c9a6a0165ef511d373217b51c6ef/fabula.jpg)
![](https://freight.cargo.site/t/original/i/a8bde0379a2c2424ce0e5ebc0bdb8048e3745280d5002bf58430c12761e7eacc/c-a_fabula_2007-copy.jpg)
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![](https://freight.cargo.site/t/original/i/8925a6fee11739511cc78fc56406f5351c817a0571f8e5e36aa499efdaabece8/c-a_fabula_0321.jpg)
![](https://freight.cargo.site/t/original/i/0e93fdeb606915507ea7e18a54a63fae1296ab1544f5e7c23fb5be5c5d97ef57/c-a_fabula_1927-copy.jpg)
![](https://freight.cargo.site/t/original/i/3d2936b578b3ae1a7527882de5e049362d6d3aa96749080b8a33284ce73996fd/c-a_fabula_1824-copy.jpg)
![](https://freight.cargo.site/t/original/i/c4c97a62022c3aa7f52f1df96bdfc7a6b30cbe25d2c2f928e6375561adba7d04/c-a_fabula_0445-copy.jpg)
![](https://freight.cargo.site/t/original/i/7e20760d9b370efb1b6b3ae86e8aaeaa32fde52ccd65bd928aa843b215c4095d/c-a_fabula_1391-copy.jpg)
![](https://freight.cargo.site/t/original/i/c8923ba7f0ab27011ac536a3e2946404e8121cb78053b09683f9b38e9d1166ea/c-a_fabula_0532-copy.jpg)
![](https://freight.cargo.site/t/original/i/aea0c89697e875f1a955d302a8cbcc590212a28e45a13832dcf973dce0d962b6/C-A_Fabula_Bento-107.jpg)
![](https://freight.cargo.site/t/original/i/67f7d5e1acd807f145b83b08d52eefdb0b702d53a9d46330a802ea287c43410e/C-A_Fabula_Bento-105.jpg)
![](https://freight.cargo.site/t/original/i/f2db0426dc5bc4a28b94876aa81cf6258cbda018ffbf14e873204d731c2b8e30/c-a_fabula_2132-copy.jpg)