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CREATIVE AND ART DIRECTION FOR FREEMIUM CAMPAIGN          
SPOTIFY BR + LATAM

CCO: Rafael Caldeira / Creative Director: Fabiana Falcão, Marina Erthal and Luiz Mastropietro / Copywriter: Raphael Fiuza / Art Director: Fabiana Falcão and Heloisa Lima / Operation: Leo Borelle and Christiny Anastassiadis / Film director: Rafa Quinto - Barry Company / Agency: CuboCC  / Year: 2021

We've created a huge campaign to sell and explain the difference between the free and the premium plans on Spotify. In total, we made eight different movies for social media and a hero film for the Brazil, Mexico, Argentina, Colombia and Peru markets.

Our character had to be universal and make a connection with the people of all these countries. For the soundtrack, we did a lot of research and chose a popular song from the 80s that is internationally known and which allows you to unleash your voice, whether in the shower or at karaoke. Result: even Bonnie Tyler, the song's vocalist, tweeted our campaign.

In addition to the films, we created and released over 1000 digital pieces in Portuguese and Spanish to increase campaign awareness.
















Creative and Design Director
São Paulo, Brazil