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CREATIVE AND ART DIRECTION FOR ONLY YOU CAMPAIGN  IN BRAZIL           SPOTIFY

CCO: Rafael Caldeira / Creative Director: Fabiana Falcão and Luiz Mastropietro / Copywriter: Raphael Fiuza /  Operation: Leo Borelle and Amanda Correa / Film director: Nogari - Iconoclast / Agency: CuboCC  / Year: 2021
Shown below is the location for the Only You campaign for the Brazilian market. We've chosen to bring signs and scenarios characteristic of Brazilian cities to honor one of the biggest successful bands in Brazil, "Barões da Pisadinha". The band's biggest fan, and the main character, is played by a trans actress. The film was made while some politicians were trying to pass a law that prohibited LGBT advertising in Brazil, in a example of the conservative escalation that the country is experiencing. The voiceover was provided by an announcer from the same state, Bahia, as the band, thus replacing the more common southeast accent found in Brazilian advertisements.

In addition to the film, I did the creative direction of all visual pieces for the digital campaign.




Digital Banner / Title: Only you to listen to Young Dex for the first time. Nobody listens like you Digital Banner / Title: Only you would love funk and pagode with the same intensity. Nobody listens like you. Digital Banner Digital Banner / Title: Only you would make hits from the 80s, 90s and 2000s look like releases. Nobody listens like you.
 
Creative and Design Director
São Paulo, Brazil