CREATIVE AND DESIGN DIRECTION FOR BBB SPOTIFY FILM
CEO/CCO: Felipe Simi / Executive Creative Director: Rafael Ziggy / CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima / Strategy Leader: Juliana Cimeno / Head of Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Director: Gabriel Grossi / Copywriter: João Barabás/ Animation: Vetor Studio / Musical Producer: Gabriel Andrade, Rafael Chaves / Spotify Head of Marketing Latam: Renata Lodi / Marketing Lead Brasil: Manuela Ramalho / Marketing Manager: Ellen Rocha / Agency: SOKO / Year: 2023
CEO/CCO: Felipe Simi / Executive Creative Director: Rafael Ziggy / CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima / Strategy Leader: Juliana Cimeno / Head of Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Director: Gabriel Grossi / Copywriter: João Barabás/ Animation: Vetor Studio / Musical Producer: Gabriel Andrade, Rafael Chaves / Spotify Head of Marketing Latam: Renata Lodi / Marketing Lead Brasil: Manuela Ramalho / Marketing Manager: Ellen Rocha / Agency: SOKO / Year: 2023
Film for the BBB 2023 TV show that Spotify was one of the sponsors of. Our idea was to make an interactive film in which the person would have to play a game to find the QR code hidden in a chaotic art with elements from the program and Spotify. If she managed to scan the QR code, she would get a Spotify subscription.
DESIGN AND CREATIVE DIRECTION FOR SPOTIFY CORNETTO ICE CREAM IDENTITY AND CAMPAIGN ______ SPOTIFY BR
CEO/CCO: Felipe Simi / Executive Creative Director: Rafael Ziggy / CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima / Strategy Leader: Juliana Cimeno / Head of Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Director and Designer: Gabriel Grossi and Heloisa Lima / Copywriter: João Barabás / Producer: Leo Borelle and Sofia Angeli / Spotify Head of Marketing Latam: Renata Lodi / Marketing Lead Brasil: Manuela Ramalho / Agency: SOKO / Illustration: @lebassis / Photographer: @jazziemoyssiadis / Soundtrack: @sounddesignprod / Year: 2022
CEO/CCO: Felipe Simi / Executive Creative Director: Rafael Ziggy / CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima / Strategy Leader: Juliana Cimeno / Head of Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Director and Designer: Gabriel Grossi and Heloisa Lima / Copywriter: João Barabás / Producer: Leo Borelle and Sofia Angeli / Spotify Head of Marketing Latam: Renata Lodi / Marketing Lead Brasil: Manuela Ramalho / Agency: SOKO / Illustration: @lebassis / Photographer: @jazziemoyssiadis / Soundtrack: @sounddesignprod / Year: 2022
Packaging and launch campaign for the special edition of Cornetto ice cream for Spotify.
DESIGN DIRECTION FOR AMPLIFIKA IDENTITY CREATIVE SPOTIFY BR
CCO: Rafael Caldeira / Design Lead: Fabiana Falcão / Designer: Eduarda Nieto / Agency: Soko / Year: 2021
CCO: Rafael Caldeira / Design Lead: Fabiana Falcão / Designer: Eduarda Nieto / Agency: Soko / Year: 2021
AMPLIFIKA is a Spotify initiative that highlights and celebrates Brazilian Black Culture by positioning the brand as a platform that leverages the Brazilian Black Cultural Product and its creators.
The identity was thought from the meaning of the word amplify, which is the origin of the brand name AMPLIFIKA. The multiplication of the letter A in the design symbolizes the plurality and power of black narratives reverbing. The visual identity resembles the patterns of African textile tradition, essential to connect music to its ancestry and symbologies. In a triangular and expanded form, the frame of the cover photos follows the same concept of these black voices enlargement. Finally, the color palette was based on the Sankofa symbol, a principle derived from the Akan people of Ghana where one should remember the past to make positive progress in the future.
The identity was thought from the meaning of the word amplify, which is the origin of the brand name AMPLIFIKA. The multiplication of the letter A in the design symbolizes the plurality and power of black narratives reverbing. The visual identity resembles the patterns of African textile tradition, essential to connect music to its ancestry and symbologies. In a triangular and expanded form, the frame of the cover photos follows the same concept of these black voices enlargement. Finally, the color palette was based on the Sankofa symbol, a principle derived from the Akan people of Ghana where one should remember the past to make positive progress in the future.
CREATIVE AND DESIGN DIRECTION FOR MY SPOTIFY CAMPAIGN SPOTIFY BR
CEO/CCO: Felipe Simi / Executive Creative Director: Rafael Caldeira / CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima / Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Director: Gabriel Grossi / Copywriter: João Barabás, Raphael Fiuza / Animation: Alexandre Louvenaz, FaFon Studio, Juan R. Lage, Vince Ibay and Jessica Miller / Audio Producer: Paloma Audio / Musical Producer: Gabriel Andrade, Rafael Chaves / Spotif Head of Marketing LatAm: Renata Lodi / Marketing Lead Brasil: Manuela Ramalho / Marketing Manager: Ellen Rocha / Agency: SOKO / Year: 2022
CEO/CCO: Felipe Simi / Executive Creative Director: Rafael Caldeira / CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima / Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Director: Gabriel Grossi / Copywriter: João Barabás, Raphael Fiuza / Animation: Alexandre Louvenaz, FaFon Studio, Juan R. Lage, Vince Ibay and Jessica Miller / Audio Producer: Paloma Audio / Musical Producer: Gabriel Andrade, Rafael Chaves / Spotif Head of Marketing LatAm: Renata Lodi / Marketing Lead Brasil: Manuela Ramalho / Marketing Manager: Ellen Rocha / Agency: SOKO / Year: 2022
"My Spotify" campaign depicts a safe and enjoyable space shaped by users' passions. Featuring four animated films and posters that will be present in the target audience's journey, the campaign includes a partnership with some of GenZ's most promising visual artists from different parts of the world, like the Argentinean Juan Lage, the London-based design duo Fa-Fon, plus Vince Ibay and Alexandre Louvenaz.
Each film features a different situation belonging to the target audience's reality - such as college entrance exams, love, and family relationships - and is rocked by GenZ-familiar rhythms in Brazil, such as carioca funk, trap, and k-pop.
Each film features a different situation belonging to the target audience's reality - such as college entrance exams, love, and family relationships - and is rocked by GenZ-familiar rhythms in Brazil, such as carioca funk, trap, and k-pop.
The films' visuals vary and flirt with experimental and maximalist executions. The starting point for the campaign's design was an extensive survey of visual artists from around the world to have language diversity. We searched from 2D artists to more experimental ones who speak to GenZ's maximalism and irony. There were four months between the creative process, animation, and finalization.
"The campaign is weird, fantastical and a bit chaotic – it could only be the handiwork of Fa & Fon, Fromm, Alexandre Louvenaz and Juan R. Lage." It's Nice That
In addition to the videos and OOH campaign, we created an in-app experience with data on the first song the consumer saved, the band and the song most listened to since they installed the app.
As a PR Stunt of the "My Spotify" campaign, we've turned Spotify's hottest playlists into food. In an unprecedented action proposal, Spotify chose Cabana Burger to operate an exclusive delivery on IFood and transform some of the most devoured playlists on the service, such as Paredão Explode (the hits of forró, piseiro, arrocha and bregadeira), K-pop ON (the biggest K-Pop playlist in the world with news and hits from the movement), Funk Hits (the strongest funks of the moment) and cream (the juice of urban culture from Brazil! Trap, pop, rap and funk all together and mixed ), in the tastiest and most exclusive snacks in the hamburger chain.
We created all the packaging, stationery and a campaign to launch the PR Stunt.
We created all the packaging, stationery and a campaign to launch the PR Stunt.
DESIGN AND CRATIVE DIRECTION FOR RADAR CAMPAIGN 2022 SPOTIFY BR
CEO/CCO: Felipe Simi / Executive Creative Director: Rafael Caldeira CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima / Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Diretcor: Niege Figueiredo / Copywriter: Arthur Zambone e Gabriel Lima / Photagrapher N.I.N.A: MAR + VIN / Film Director Veigh: Premier King / Photagrapher + Director Mc Paiva: Maltchique/ Agency: Soko / Year: 2022
CEO/CCO: Felipe Simi / Executive Creative Director: Rafael Caldeira CGO: Felipe Belinky / Head of Creative Strategy: Munique Lima / Design and Creative Leader: Fabiana Falcão / CD: Luiz Mastropietro / Art Diretcor: Niege Figueiredo / Copywriter: Arthur Zambone e Gabriel Lima / Photagrapher N.I.N.A: MAR + VIN / Film Director Veigh: Premier King / Photagrapher + Director Mc Paiva: Maltchique/ Agency: Soko / Year: 2022
RADAR is a Spotify program focused on supporting up-and-coming artists. In addition to Brazil, RADAR now reaches more than 50 markets. The program is instrumental in emphasizing Spotify's ongoing commitment to new artists at every stage of its development, while also, of course, deepening the connection with its audience.
In the year 2022, Spotify chose 4 Brazilian artists to participate in RADAR. Our concept this year was "make the artist cry". For each one chosen, we had a meeting to understand what he wanted and what made sense at that moment for him.
In the year 2022, Spotify chose 4 Brazilian artists to participate in RADAR. Our concept this year was "make the artist cry". For each one chosen, we had a meeting to understand what he wanted and what made sense at that moment for him.
For the singer N.I.N.A we did a photo shoot with the photographer duo MAR+VIN. The photos were used in the campaign and in the promotion of the singer's career.
For Veigh, we went to London to dive into Drill's universe and he recorded a song in one of the most famous studios in London. The result was a short film about the story and song "London Freestyle".
One of MC Paiva's dreams was to be in Times Square. For the idea
of this shooting, we brought the concept of Mc Paiva on top of the world.