CREATIVE AND DESIGN DIRECTION FOR RADAR PLAYLIST CAMPAIGN SPOTIFY BR
CCO: Rafael Caldeira / Design and Creative Leader: Fabiana Falcão Fabiana Falcão / CD: Luiz Mastropietro / Agency: Soko / Year: 2021
CCO: Rafael Caldeira / Design and Creative Leader: Fabiana Falcão Fabiana Falcão / CD: Luiz Mastropietro / Agency: Soko / Year: 2021
RADAR is a Spotify program focused on supporting up-and-coming artists. In addition to Brazil, RADAR now reaches more than 50 markets. The program is instrumental in emphasizing Spotify's ongoing commitment to new artists at every stage of its development, while also, of course, deepening the connection with its audience.
With all the hype over the release of NFTs, why not turn artists' images into frames and into NFT? We invited a Brazilian artist to paint the portrait of 5 artists from Latin America and we sent the canvas in a package for all them. Along with the painting we sent the NFT certificate and told how his image would be digitized forever - like his music.
With all the hype over the release of NFTs, why not turn artists' images into frames and into NFT? We invited a Brazilian artist to paint the portrait of 5 artists from Latin America and we sent the canvas in a package for all them. Along with the painting we sent the NFT certificate and told how his image would be digitized forever - like his music.
