CREATIVE AND ART DIRECTION FOR TRIAL CAMPAIGN             SPOTIFY BRAZIL AND MEXICO

CCO: Rafael Caldeira / Creative Director: Fabiana Falcão and Luiz Mastropietro / Copywriter: Raphael Fiuza /  Operation: Leo Borelle and Amanda Correa / Film director: Nogari - Iconoclast / Agency: CuboCC  / Year: 2021

Inspired by romantic comedy movies and made for Generation Z, this campaign was designed as a diary, with the characters telling how they fell in love with a person (in this case, Spotify) in 90 days. We chose two artists from Gen Z, one from Brazil and the other from Mexico, to tell in a romantic and ironic way about the Trial plan, in which consumers can try Spotify Premium for 90 days, without paying anything. They tell the phases of their relationship with Spotify in these 90 days, always looking at the camera and having fun with the situation.

In addition to the film, I did the creative direction of all visual pieces for the digital campaign.